Archive for the ‘Book Reviews’ Category

Review of Macrowikinomics, by Don Tapscott and Anthony D. Williams

Monday, November 8th, 2010

Macrowikinomics, by Don Tapscott and Anthony D. WilliamsI have just finished reading Macrowikinomics, Rebooting Business and the World, by Don Tapscott and Anthony D. Williams. The book is an absolute must read for anyone interested in the opportunities and challenges of the digital revolution as viewed from today’s lens. In Macrowikinomics, Don and Anthony describe a wide range of interesting and inspirational initiatives using today’s collaborative technologies and processes to create new models and systems across business and society. They describe how the new “Age of Networked Intelligence” is rendering old models “insufficient”, but they also describe many exciting new models. Tapscott and Williams have really nailed it with a perfect TEN!

Don has an uncanny ability to view history and the evolution of technology and create future visions with economic and societal dimensions. In 1993, he and Art Caston wrote Paradigm Shift, an international bestseller in which they wrote, “A fundamental change is taking place in the nature and application of technology in business”. Today, ten books later, Don and Anthony offer a very sophisticated, interesting and well-researched look at the impact of technology’s inexorable advance; who had ever heard about petabytes and exabytes back in ‘93? If you want the real scoop on opportunities and challenges in banking, healthcare, learning, science, transportation, the entrepreneurial world and the public sector, you must read Macrowikinomics.